Affiliate Partnership

The Bof Casino affiliate programme is a partnership opportunity for publishers, streamers, affiliates and marketing partners who want to work with an online casino and sportsbook brand. We focus on clear commercial terms, practical communication and campaigns that make sense for both sides.

What the programme is for

Our aim is to build partnerships around relevant audiences and suitable placements, rather than a fixed approach to every campaign. Tell us how you reach your audience and where Bof Casino would appear. We can then discuss whether the partnership is a good fit and what each side would need to deliver.

Partnership benefits

Partners can work with a brand that brings casino and sports betting together in one place. That gives us room to discuss different types of content and placement without expecting every partner to use the same format. We value accurate descriptions, sensible expectations and a straightforward working relationship.

Commission structure

Commission terms are discussed individually. The arrangement should reflect the proposed activity, the audience and the agreed basis for qualifying referrals. Before work begins, we want both sides to understand how commission is calculated, when it becomes payable and which adjustments may apply. We do not treat projected results as guaranteed earnings.

Tracking and reporting

Clear attribution matters to an affiliate partnership. We discuss how referrals will be tracked and what reporting will be available before a campaign goes live. Partners should be able to review the information relevant to their agreed terms and raise questions about results or adjustments. If a placement or reporting requirement needs clarification, we would rather settle it early than leave it open to interpretation.

Marketing tools and support

We can discuss the copy, creative formats and placement details needed for an agreed campaign. Materials and messaging should be accurate, current and suitable for the audience. Partners should also follow applicable advertising requirements, including UK advertising standards where relevant. If plans change, we can review the wording and placement before updated content is published.

Working together over time

A useful partnership does not depend on a single placement. We prefer regular conversations about what is working, what needs updating and whether the original arrangement still fits. As a partner’s content or audience changes, we can revisit campaign plans and commercial terms together. The goal is a sustainable working relationship with clear expectations on both sides.